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Let's talk antitrust: Discussing recent cases and emerging competition issues
Recent cases and judgments have shone a light on some emerging themes and trends that companies will want to consider as part of their risk management framework.
High-value advice for developing and protecting your IP as a start-up
Global | Publication | November 2017
Brand equity might not be a new concept; neither does it invite debate given an international business community increasingly in tune with the importance of building and maintaining brand reputation. In this context, a rebranding exercise, while a welcome refresher, is also a critical step in a company’s development aimed at attracting new business while maintaining relationships with existing clients.
Throughout decades of supporting companies plan, implement and protect corporate brands, our intellectual property experts have built insight and expertise into rebranding issues, best brand practices, and have to avoid the most frequent rebrand pitfalls.
The graph below provides an overview of challenges that are commonly faced by companies during a rebranding exercise, and suggests actions that might be taken to mitigate some of these risks. It is not intended to be comprehensive and both the risks faced and the appropriate mitigating action are likely to vary greatly in different circumstances. We recommend that a specific and tailored risk analysis is completed prior to the commencement of any rebranding exercise.
To assist companies in planning and implementing a corporate rebranding, we have created an interactive checklist that covers the legal and practical issues and tasks associated with a rebrand and a timeline to deal with these available for purchase. The flowchart below will give you an overview of the project milestones and key activities covered in the checklist.
Contact our experts to know more or to discuss creating a rebranding timeline and checklist specific to your business.
Video
Recent cases and judgments have shone a light on some emerging themes and trends that companies will want to consider as part of their risk management framework.
Publication
After a lacklustre finish to 2022 when compared to the vintage year for M&A that was 2021, dealmakers expected 2023 to see the market continue to cool in most sectors, in response to the economic headwinds of rising inflation (with its corresponding impact on financing costs), declining market valuations, tightening regulatory scrutiny and increasing geopolitical tensions.
Publication
On 18 September 2023, the CMA published its Initial Report (Initial Report) on AI Foundation Models (FM), supplemented in April 2024 with the publication of its “Update Paper” focused on potential antitrust risks associated with FMs and a “Technical Update Report” providing more detail on the development on FMs (collectively the “Reports”). Below, we consider these CMA publications.
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